What does synergy mean? Synergy means for two companies to come together to make a good product great for a better product and better sales.
How are things going to be promoted the same through Instagram and Facebook and the same through Twitter and Snapchat, to create synergy. E.G. if saying that a video is going to be uploaded, explain what is in the video and why. if talking about colours, what colours and why. E.G. Yellow = Summer
Metric Goal - Not just follows and likes but how many shares and comments as well
Whole class strengths and improvements.
Handle - Username = @InTouch / @SwimWithU
A company has to order it in order for it to be USG
Crowd Sourcing models to be in the images
Month 1 - Teasing
Stage 2 - Sponsorship Involved
Legal And Ethical Issues
- Don't discriminate body sizes and shapes
- Models to be 18+ for images
- Diverse ethnic groups for models on images
- No explicit material Videos/Music
Making sure their information is real for joining in with the competition
Tanning isn't for everyone, need to realise this in advertising fake tan, also acknowledge skin cancer and making sure promoting the importance of using Sun Screen.
Tuesday, 3 December 2019
Tuesday, 26 November 2019
L04: Campaign Structure
Planning tool - Hootsuite - This can be used on a dashboard to help post and track work to keep the campaign organised and managed.
Measurement tool - Synthesio - This can view likes, replies, shares etc on all platforms such as facebook, twitter, instagram and youtube.
Metric Goal - Setting yourself a goal to get as many likes, shares and views etc as possible, trying to create as much attention as possible. A goal of a getting exposure in time before the launch of the product. If it is a local campaign don't aim for big numbers, unless it is a national campaign.
Crowd Sourcing:
USG: User Generated Content - Content Generated by the audience, asking the audience to created something then tag the campaign into the post
Handle: To tag their content, a name.
Folksonomy - Using a hashtag that forces people to share it and use the hashtag.
Month 1: Getting your name out their to create awareness. Twitter, getting things started (Teasing)
If a bullet point is about what a method would be, where would you put it. - When should you talk about planning it - At the start, what you would be using it for and why
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ESSAY PLAN – awareness, interaction
INTRO:
1. Outline the main objective (s) of the campaign and target audience (E.g. create awareness? Promotional? Successful launch of a new product/ service? Crowdfunding? Crowd sourcing -UGC? Gain sponsorship? Etc)
2. Round off the intro: Therefore I am going to demonstrate how social media channels can be used creatively to meet the objectives of the above.
MAIN BODY:
KEY TERMS: Tagging, folksonomy, branding, measurement tool, handle, metric goal, interaction, collaboration, synergy, social media aggregator
State when you would start the campaign (6 months in advance)
START OF FIRST MONTH:
1. FIRST STAGE OF THE SALES FUNNEL – GENERATING INITIAL INTEREST:
State your first channel and give examples of what you would post and WHY – LINKED TO THE OBJECTIVES:
a. Include Ideas for creating initial awareness – tagging? Create a hashtag that forces audience/ sponsors etc to get involved – BE CREATIVE (folksonomy! – early branding and potential to go viral/ encouraging interaction).
b. Measurement and tool/app to use: After 1-2 weeks, measure success of early tagging - ‘social media metrics’, state what the success goal would be – e.g. 500 likes of the handle created. NAME THE TOOL YOU WOULD USE!
A week later:
2. SECOND STAGE OF THE SALES FUNNEL - BUILDING A RELATIONSHIP – OFFERING SOMETHING UNIQUE!
State your second and third channel (s) and give examples of what you would post and WHY – LINKED TO THE OBJECTIVES:
a. Include ideas for content/ audience interaction/ collaboration - photos? Videos and duration based on the social media? Polls? Etc
b. Synergy opportunities and benefits: hashtags used from above? Links to other social media channels/ sponsors? House style?
c. Social media aggregator example: After 2 weeks - justify importance of posting to all channels mentioned at one time with an example e.g. replying to comments? Uploading photos? Competitions?
d. Setting metric goal: 2000 shares or mentions
MONTH TWO - FIVE
3. THIRD & FOURTH STAGE OF THE SALES FUNNEL - BUYING INTO THE IDEA, GETTING OTHERS TO BE COME ADVOCATES.
a. Include ideas for content/ audience interaction/ collaboration/ SHARING CONTENT - photos? Videos and duration based on the social media? Polls? Competitions Opportunities for retweets?
b. Embedding across the channels increases - weekly: keeping the interest going! i.e Content embedded and updated across the channels by ALL (producers and audience), teasers.
c. Working with sponsors: competitions? Gain a percentage of profits? Sharing and tagging main hashtags from the campaign.
d. Setting metric: 5000 mentions
NOTE: Address here any other requirements outside of ideas for creating content. E,g. Legal and ethical issues, traditional methods -EXAMPLES MENTIONED MUST LINK TO YOUR CAMPAIGN/ SCENARIO
ROUND UP
Therefore I have demonstrated how I would meet the objectives of the campaign through a discussion of creative content.
Measurement tool - Synthesio - This can view likes, replies, shares etc on all platforms such as facebook, twitter, instagram and youtube.
Metric Goal - Setting yourself a goal to get as many likes, shares and views etc as possible, trying to create as much attention as possible. A goal of a getting exposure in time before the launch of the product. If it is a local campaign don't aim for big numbers, unless it is a national campaign.
Crowd Sourcing:
USG: User Generated Content - Content Generated by the audience, asking the audience to created something then tag the campaign into the post
Handle: To tag their content, a name.
Folksonomy - Using a hashtag that forces people to share it and use the hashtag.
Month 1: Getting your name out their to create awareness. Twitter, getting things started (Teasing)
If a bullet point is about what a method would be, where would you put it. - When should you talk about planning it - At the start, what you would be using it for and why
-----------------------------------------------------------------------------------------------------------------------
ESSAY PLAN – awareness, interaction
INTRO:
1. Outline the main objective (s) of the campaign and target audience (E.g. create awareness? Promotional? Successful launch of a new product/ service? Crowdfunding? Crowd sourcing -UGC? Gain sponsorship? Etc)
2. Round off the intro: Therefore I am going to demonstrate how social media channels can be used creatively to meet the objectives of the above.
MAIN BODY:
KEY TERMS: Tagging, folksonomy, branding, measurement tool, handle, metric goal, interaction, collaboration, synergy, social media aggregator
State when you would start the campaign (6 months in advance)
START OF FIRST MONTH:
1. FIRST STAGE OF THE SALES FUNNEL – GENERATING INITIAL INTEREST:
State your first channel and give examples of what you would post and WHY – LINKED TO THE OBJECTIVES:
a. Include Ideas for creating initial awareness – tagging? Create a hashtag that forces audience/ sponsors etc to get involved – BE CREATIVE (folksonomy! – early branding and potential to go viral/ encouraging interaction).
b. Measurement and tool/app to use: After 1-2 weeks, measure success of early tagging - ‘social media metrics’, state what the success goal would be – e.g. 500 likes of the handle created. NAME THE TOOL YOU WOULD USE!
A week later:
2. SECOND STAGE OF THE SALES FUNNEL - BUILDING A RELATIONSHIP – OFFERING SOMETHING UNIQUE!
State your second and third channel (s) and give examples of what you would post and WHY – LINKED TO THE OBJECTIVES:
a. Include ideas for content/ audience interaction/ collaboration - photos? Videos and duration based on the social media? Polls? Etc
b. Synergy opportunities and benefits: hashtags used from above? Links to other social media channels/ sponsors? House style?
c. Social media aggregator example: After 2 weeks - justify importance of posting to all channels mentioned at one time with an example e.g. replying to comments? Uploading photos? Competitions?
d. Setting metric goal: 2000 shares or mentions
MONTH TWO - FIVE
3. THIRD & FOURTH STAGE OF THE SALES FUNNEL - BUYING INTO THE IDEA, GETTING OTHERS TO BE COME ADVOCATES.
a. Include ideas for content/ audience interaction/ collaboration/ SHARING CONTENT - photos? Videos and duration based on the social media? Polls? Competitions Opportunities for retweets?
b. Embedding across the channels increases - weekly: keeping the interest going! i.e Content embedded and updated across the channels by ALL (producers and audience), teasers.
c. Working with sponsors: competitions? Gain a percentage of profits? Sharing and tagging main hashtags from the campaign.
d. Setting metric: 5000 mentions
NOTE: Address here any other requirements outside of ideas for creating content. E,g. Legal and ethical issues, traditional methods -EXAMPLES MENTIONED MUST LINK TO YOUR CAMPAIGN/ SCENARIO
ROUND UP
Therefore I have demonstrated how I would meet the objectives of the campaign through a discussion of creative content.
Tuesday, 12 November 2019
L03: Structure of social media campain
1) Campaign Goals, find out the main objectives of the campaign
2) Time Frames
Production Logs to see what needs to be created in time for the next release and how long is left.
Genres, so that everything looks very similar and creates branding/synergy.
Key Theoretical Points.
Traditional Marketing - Paragraph
* Visual Content * - through out
Audience Reactions
Release Dates
* Hashtags * - through out
Measuring Tool - An Aggregator and create/publish it on all channels associate with the campaign
* Primary Audience * - through out
2) Time Frames
Production Logs to see what needs to be created in time for the next release and how long is left.
Genres, so that everything looks very similar and creates branding/synergy.
Key Theoretical Points.
Traditional Marketing - Paragraph
* Visual Content * - through out
Audience Reactions
Release Dates
* Hashtags * - through out
Measuring Tool - An Aggregator and create/publish it on all channels associate with the campaign
* Primary Audience * - through out
L03/4: Everspace Campaign
Summery:
- Create awareness of their new game
- To generate crowd funding to develop and publish the game
- Older age group (Primary 18+) as have to be able to fund it
Exam Tips:
- All campaigns to start with main objective
- With snapchat the importance of regular updates
- Folksonomy the idea of creating something that forces people to share content
- Creating synergy of a brand (Branding the visuals and videos) then mention a social media aggregator that would help measure and track the content shared (hoot-suite) talk about logos and banners etc
- Include QR codes on posters so that people can get involved with the advertisement.
The difference between synergy and blended marketing is that synergy is making sure of your unique selling point, synergy is content being the same across all channels and blended marketing isn't just about what is released on social media but what is also released at traditional marketing.
A section on:
TV
Newspaper
Magazine
Posters
Stands
Radio
to show how you would use advertising outside social media (blended marketing)
E.G. have banners and posters up at event
- Create awareness of their new game
- To generate crowd funding to develop and publish the game
- Older age group (Primary 18+) as have to be able to fund it
Exam Tips:
- All campaigns to start with main objective
- With snapchat the importance of regular updates
- Folksonomy the idea of creating something that forces people to share content
- Creating synergy of a brand (Branding the visuals and videos) then mention a social media aggregator that would help measure and track the content shared (hoot-suite) talk about logos and banners etc
- Include QR codes on posters so that people can get involved with the advertisement.
The difference between synergy and blended marketing is that synergy is making sure of your unique selling point, synergy is content being the same across all channels and blended marketing isn't just about what is released on social media but what is also released at traditional marketing.
A section on:
TV
Newspaper
Magazine
Posters
Stands
Radio
to show how you would use advertising outside social media (blended marketing)
E.G. have banners and posters up at event
Tuesday, 5 November 2019
L04: Starter Task
1) What is a blended marketing campaign and two benefits of this type of campaign? This is where a campaign has the same social media layout, posts and house styles throughout the campaign, benefit one is that it creates branding for the campaign, meaning they are recognised for things such as colours, fonts, layouts and logos etc, this then helps the campaign into being recognised. Another reason is that
2) Name a Micro Blogging social network. Twitter
3) Name an online and mobile photo and video sharing social network. Instagram
When it coms with aggregation in the exam, explain how you would do this regularly, state what you would do with likes, comments and feedback etc. E.G. releasing behind the scenes footage and not getting many likes after a week, explain what you would do and why.
GET AUDIENCE FEEDBACK!!! - what would you do with it
2) Name a Micro Blogging social network. Twitter
3) Name an online and mobile photo and video sharing social network. Instagram
When it coms with aggregation in the exam, explain how you would do this regularly, state what you would do with likes, comments and feedback etc. E.G. releasing behind the scenes footage and not getting many likes after a week, explain what you would do and why.
GET AUDIENCE FEEDBACK!!! - what would you do with it
Tuesday, 22 October 2019
L04: Planning a Social Media Campaign (Gemini Film)
Using the brief below answer the following:
1.
Highlight the key information in the scenario
2.
What are the objectives and aims of the campaign?
3.
What channels would you use to reach your PRIMARY and SECONDARY audience
4.
What content would you put on each channel and WHY?
Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC
certification of 15. The film will be released in July 2018. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centred on friendship and homelessness.
Gemini Films wants to promote the film six months before the release. The trailer is complete.
Need to know genre (gritty) to know what conventions to use.
Promote on Social Media first as its for a young audience
Advertise over Christmas as a lot of these audience members will be out celebrating so it will have the best chance of seeing the advertisement.
2)
- To promote Gemini Films new movie 'In Static's time for release (July 2018)
- To promote 6 months before release (Start in January)
- To generate interest from TV Magazines
3)
- Instagram - High chance of getting the promotion to the target audience 15 year olds
- Facebook - To reach the young audience that spend a majority of their time on devices.
- YouTube - Best chance for the teasers/trailer to be viewed as it is a streaming platform
- Twitter - To create a hashtag and try and achieve a trending (most popular) hashtag to create hype during the advertisement.
4)
The content I would release on each channel would be very similar, the basics of posters, being advertisements, and teasers leading up to the release of the trailer in time for the film creating a hype and tension for the films release date, the reasons I would release teasers on all the social media platforms is so that the they are definitely being viewed by the demographic (15+) as many all these platforms are used mostly by teenagers aged 15+ and this gives the best chance of advertisement success during the build up to the film. I would also release a filter on snapchat that gives off an eerie mood and also a spooky vibe, this allows people to take selfies with the filter and then go on to sharing the image with their friends and family which also goes on to sharing it themselves and so on and so forth, this brings more advertisement and hype for the film in time for its release in July. The content I would put on the platforms is the cover of the film, with a release date, I would also start a hashtag '#' to create a hype with everyone to start using this and sharing the hashtag with their post to create a trending hashtag, meaning it is the most popular used hashtag at that moment in time, this brings more advertisement for the film during the advertisement stage. The final platform I would use to release content is YouTube, this allows the teasers to be released as it is a video releasing platform, this will be how the trailers are released on the another platforms as I will use the link from YouTube and attach it to the posts shared on platforms such as Twitter, Facebook and Instagram etc.
Things I could be asked to talk about in the exam:
- Timescales, milestones and review dates - Production Schedule
- Channels used to reach the audience
- Content Plan - Always justify the channel and content
- Legal & Ethical issues.
- Start of by writing aims and objectives (What is it about?)
L01 & L03: Social Media & Creative Content
The purpose of this Spotify campaign is to promote Spotify, this is done by mass advertisement, meaning advertising the campaign to a very high amount and in many different ways, such as huge billboards in big cities such as New York and London etc. In doing this, Spotify are hoping to bring in an even bigger audience to their already existing mass audience of music streamers using their platform, this also brings in more money to the artists and to Spotify
Tuesday, 15 October 2019
L03: Blended Synergy & Marketing
Is all about reaching a potential audience and how it is happening.
Blended Marketing - The use of social media alongside TV, Magazine, Film, Sponsorship Promotion cannot be used in isolation. Blended means the campaign should look the same across all platforms to create branding such as font styles, colours, house styles, logo and hashtags. Creating synergy across all different platforms, not only use them but explain why these things are being used.
Blended Marketing - The use of social media alongside TV, Magazine, Film, Sponsorship Promotion cannot be used in isolation. Blended means the campaign should look the same across all platforms to create branding such as font styles, colours, house styles, logo and hashtags. Creating synergy across all different platforms, not only use them but explain why these things are being used.
L03: Evaluating Project Tools & Aggregation
Trending - A post/Creation that has become very popular in the media and has started trending, e.g. the post of the egg that got 40+ million likes became very popular meaning that it was trending. This is associated with a hashtag '#' Professionals also use this to create popularity and branding for a new product (Used by the industry) this is created during the pre production of a product, this creates a buzz and excitement of the product before its released. This helps see the demographic and who's enjoying it, viewing it & sharing it so that these companies can target this specific audience. (Include in campaign).
Advantages
- Drawing more attention of the product 'Hype'
- Can use hashtags to create a wider expansion with an audience
Social Media Aggregation - (Aggregate is to gather and sort information) Can post and monitor all the social medias so that who ever is responsible as a project manager can post/publish content on all of these platforms at once. Can also monitor the traffic, meaning how often people are sharing, viewing and/or talking about the product.
State a project management tool that can be used to help manage a project collaboratively and online.
Social media and 'search engine and optimisation) SEO?
Google
Bing
Yahoo
Safari
Firefox
Internet Explorer
These are all platforms that allow you to search for any content you would like to view/see E.G. Images, Videos, Questions, Forums etc. Due to Web 3 the search engines can be personalised so that it has been taught the users hobbies and interests. Optimising the amount of hits you get, meaning you are optimising how often your content is being consumed . The higher up the list your website/advert is. The more traffic will be created to the website / advert.
Search engine optimisation may target different kinds of searches,images, videos, academic and news searches.
Retweets - When planning a social media campaign to understand how a particular channel works in conjunction with another, possibly more traditional, marketing technique.
Advantages
- Drawing more attention of the product 'Hype'
- Can use hashtags to create a wider expansion with an audience
Social Media Aggregation - (Aggregate is to gather and sort information) Can post and monitor all the social medias so that who ever is responsible as a project manager can post/publish content on all of these platforms at once. Can also monitor the traffic, meaning how often people are sharing, viewing and/or talking about the product.
State a project management tool that can be used to help manage a project collaboratively and online.
Social media and 'search engine and optimisation) SEO?
Bing
Yahoo
Safari
Firefox
Internet Explorer
These are all platforms that allow you to search for any content you would like to view/see E.G. Images, Videos, Questions, Forums etc. Due to Web 3 the search engines can be personalised so that it has been taught the users hobbies and interests. Optimising the amount of hits you get, meaning you are optimising how often your content is being consumed . The higher up the list your website/advert is. The more traffic will be created to the website / advert.
Search engine optimisation may target different kinds of searches,images, videos, academic and news searches.
Retweets - When planning a social media campaign to understand how a particular channel works in conjunction with another, possibly more traditional, marketing technique.
EARL SWEATHSIRT
TYLER THE CREATOR
SLOWTHAI
Tuesday, 8 October 2019
Thursday, 3 October 2019
Global Village - The term used to describe how the Web instantly connects audiences all over the world.
Web Utopians - Those who see the web and a social media technologies as having a benefit to society as a whole.
The Global Village - Marshall McLuhan (1964) - Suggested that TV would create a global village, as a medium central to communicating ideas. He also predicted a library network accessible everywhere that would allow access to all forums of information (Web 2.0 Effectively)
Electronic Agora - Online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achieve collaborations.
The Electronic Agora - (Rehingold 1991) - Is the idea that the web can be used for the exchange of ideas and socialise as avatars. This has been widely adopted by the open source and sports communities
Web Utopians - Those who see the web and a social media technologies as having a benefit to society as a whole.
The Global Village - Marshall McLuhan (1964) - Suggested that TV would create a global village, as a medium central to communicating ideas. He also predicted a library network accessible everywhere that would allow access to all forums of information (Web 2.0 Effectively)
Electronic Agora - Online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achieve collaborations.
The Electronic Agora - (Rehingold 1991) - Is the idea that the web can be used for the exchange of ideas and socialise as avatars. This has been widely adopted by the open source and sports communities
L03: Social Media Measurement & Social Network Aggregation
Q1. Explain why it is important to measure campaigns.
Must include examples
Must include examples
Tuesday, 1 October 2019
Thursday, 19 September 2019
L01:
To understand how audiences are profiled by media organisations to develop products
Target audiences are selected by certain criteria by media producers such as;
- Gender
- Age
- Disposable income (ABC1 Data)
- Geographic Location
- Interests
- Ideal Self/Partner
The target audience for The Spectator are political built adults. 80% men to 20% women and 60% of the demographic live in London and in the SE. 17% hold professional qualifications and 62% of the demographic are graduates or post graduates
The target audience for the NME are music lovers. 16+, this is a popular music magazine for students, these students don't have an income.
(1943)
Target audiences are selected by certain criteria by media producers such as;
- Gender
- Age
- Disposable income (ABC1 Data)
- Geographic Location
- Interests
- Ideal Self/Partner
The target audience for The Spectator are political built adults. 80% men to 20% women and 60% of the demographic live in London and in the SE. 17% hold professional qualifications and 62% of the demographic are graduates or post graduates
The target audience for the NME are music lovers. 16+, this is a popular music magazine for students, these students don't have an income.
(1943)
- This can arguably be applied to social media
- The use of 'likes' for example fulfils the psychological need for belonging and esteem
- Media producers know this
Thursday, 12 September 2019
Between 1993 and 2007 everything changed about the way we accessed the internet and web content, for example In the 90s we would need to access this through the use of a computer to find out information they wanted to receive/read. Whereas now we can access this information wherever we are in the world through the use of our mobile phones, e.g. Safari/Google
Wikinomics is based on four ideas: Openness, Peering, Sharing and Acting Globally
The use of mass collaboration is business in recent history can be seen as an extension of the trend in business to outsource; externalise formerly internal business suctions to other businesses/individuals.
The difference however is that instead of an organised business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and corporate to improve a given operation to solve a problem
Openness - Which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources
Peering - Which replaces hierarchical models with a more collaborative forum, Tapscott and Williams cite the development of Linux as the "Quintessential example of peering"
Sharing - Which is a less proprietary approach to products, intellectual property, bandwidth, scientific knowledge.
Acting Globally - Which involves embracing globalisation and ignoring "Physical and geographical boundaries" at both the corporate and individual level.
Technological advancement in technology allows the growth in Wikinomics through now being able to contact and connect/find people
Chris Anderson - The Long Tail (2006) This theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough.
Wikinomics is based on four ideas: Openness, Peering, Sharing and Acting Globally
The use of mass collaboration is business in recent history can be seen as an extension of the trend in business to outsource; externalise formerly internal business suctions to other businesses/individuals.
The difference however is that instead of an organised business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and corporate to improve a given operation to solve a problem
Openness - Which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources
Peering - Which replaces hierarchical models with a more collaborative forum, Tapscott and Williams cite the development of Linux as the "Quintessential example of peering"
Sharing - Which is a less proprietary approach to products, intellectual property, bandwidth, scientific knowledge.
Acting Globally - Which involves embracing globalisation and ignoring "Physical and geographical boundaries" at both the corporate and individual level.
Technological advancement in technology allows the growth in Wikinomics through now being able to contact and connect/find people
Chris Anderson - The Long Tail (2006) This theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough.
Tuesday, 10 September 2019
L03: Understand how global industries use social media
Social media is a useful tool for global industries because;
- Keeping up on the progress of each others work
- Getting in contact with the other workers
- Can be used to promote the project
- Can attract a wider audience
- The company track analytics
- Demographic data
U6 Exam Criteria:
- 2 Hours
- 60 Marks
- PMD
How to develop a project:
Apart from personal and social by prosumers and grassroots productions, social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate
What is a prosumer? A prosumer is someone who consumes and produces a product. They are an amateur, do not work for an organisation.
What does grassroots production mean? Something that is local and for the community, ordinary people who come together and make a project or create a campaign for a specific niche audience. They get the crowdfunding for it.
Three documents/software that are used to manage a product in the pre production stage.
- Call Sheet - When it involves pictures/videos (Visuals)
- Production Schedule - if asked for milestones & task draw a production schedule
- Excel
- Gantt Chart
- Location Recce
- Release & Consent Form
Citizenship Journalism
The public reporting/commenting on something local such as a story or an event. This links together with Grassroots Production as this information is coming from people that aren't famous or professionals as we now have the access to devices that allow us to do this.
Online & Collaborative Examples of Project Management Tools. - Use in exam
Action Method - Action Method was designed to help creative thinkers strive towards getting their ideas forward based on the power of managing tasks Action Method can be used online via iPhones and Laptops etc, this keeps all the messy and overcrowded booklets and sheets of paper out of these stages.
The summary of Action Method is to allow the people with a constant active and thinking mind to put these thoughts down wherever they are and keep it looking professional, also being able to be accessed wherever the client/user may be.
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SO1O - SO1O is used to keep on top of projects and track how much time you've spent and what you've spent this time doing. SO1O allows you to see how many days are left until the deadline and if the project is close to the deadline. This can also be used to manage deadlines, milestones and meetings all in one place.
The summary of SO1O is that it is a project management tool for the modern free lancer, allowing the client/user to access project on their mobile devices and also keep up on deadlines, milestones and the next meeting for the project in time for its release date
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- The process first gathers data from different websites then performs analysis based on different metrics, like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
- Various monitoring platforms use different technologies for social media monitoring and measurement
- These technology providers may connect to the API application programming interface provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data.
Thursday, 5 September 2019
Benefits of Social Media
1) The first way in which Reddit benefits the user is through contacting other users, for example if someone is wanting to have a conversation with a publisher or another user that has comment on a post they’re interested in, they have the access to reach out to them to open up the conversation to go into dep with them, instead of spamming a post.
2) The second way in which that Reddit benefits the user is through having the access to post onto hashtags/pages they want to voice onto, for example, music lovers could search in their favourite music artist and find a page about them full of fans and other people wanting to voice/share things relevant to the artist. This allows the user to share their opinions and creative pieces of art, music or moving imagery that other fans with the same creative aspect of life will enjoy looking at and replying with their thoughts.
3) The third way in which that Reddit benefits the user is through the use of content pages, for information such as products, movies, music etc. All users can search I products they’re interested in and get back information and/or feedback on the product to see if it’s worth the purchase and how other product holders feel about the product, E.G. a Dyson hoover, the audience can post a question about advantages and disadvantages on the hoover.
4) The fourth way that Reddit benefits the user is that they can create an account/profile set up to everything they want to, E.G. a profile picture, biography etc. This gives the user the chance to set up things to their preference, and then post things about their life or whatever they feel like talking about, so then other users can access and view this profile for information about each other.
5) The last way that Reddit benefits the user is through being able to save content, E.G. if the user scroll past a post they like, they can save this content/image/post into a ‘Saved’ selection inside the menu bar, meaning that the user can come back to see this content whenever they feel they like they want to view the content.
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