L04: Planning a Social Media Campaign (Gemini Film)

Using the brief below answer the following:

1.    Highlight the key information in the scenario

2.    What are the objectives and aims of the campaign?

3.    What channels would you use to reach your PRIMARY and SECONDARY audience

4.    What content would you put on each channel and WHY?

Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2018. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centred on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete.  

Need to know genre (gritty) to know what conventions to use.

Promote on Social Media first as its for a young audience

Advertise over Christmas as a lot of these audience members will be out celebrating so it will have the best chance of seeing the advertisement.

2)

•  To promote Gemini Films new movie 'In Static's time for release (July 2018)
•  To promote 6 months before release (Start in January)
•  To generate interest from TV Magazines 

3)

• Instagram - High chance of getting the promotion to the target audience 15 year olds
• Facebook - To reach the young audience that spend a majority of their time on devices.
• YouTube - Best chance for the teasers/trailer to be viewed as it is a streaming platform
• Twitter - To create a hashtag and try and achieve a trending (most popular) hashtag to create hype during the advertisement.

4)

The content I would release on each channel would be very similar, the basics of posters, being advertisements, and teasers leading up to the release of the trailer in time for the film creating a hype and tension for the films release date, the reasons I would release teasers on all the social media platforms is so that the they are definitely being viewed by the demographic (15+) as many all these platforms are used mostly by teenagers aged 15+ and this gives the best chance of advertisement success during the build up to the film. I would also release a filter on snapchat that gives off an eerie mood and also a spooky vibe, this allows people to take selfies with the filter and then go on to sharing the image with their friends and family which also goes on to sharing it themselves and so on and so forth, this brings more advertisement and hype for the film in time for its release in July. The content I would put on the platforms is the cover of the film, with a release date, I would also start a hashtag '#' to create a hype with everyone to start using this and sharing the hashtag with their post to create a trending hashtag, meaning it is the most popular used hashtag at that moment in time, this brings more advertisement for the film during the advertisement stage. The final platform I would use to release content is YouTube, this allows the teasers to be released as it is a video releasing platform, this will be how the trailers are released on the another platforms as I will use the link from YouTube and attach it to the posts shared on platforms such as Twitter, Facebook and Instagram etc.





Things I could be asked to talk about in the exam:
- Timescales, milestones and review dates - Production Schedule
- Channels used to reach the audience
- Content Plan - Always justify the channel and content
- Legal & Ethical issues.
- Start of by writing aims and objectives (What is it about?)