Between 1993 and 2007 everything changed about the way we accessed the internet and web content, for example In the 90s we would need to access this through the use of a computer to find out information they wanted to receive/read. Whereas now we can access this information wherever we are in the world through the use of our mobile phones, e.g. Safari/Google

Wikinomics is based on four ideas: Openness, Peering, Sharing and Acting Globally

The use of mass collaboration is business in recent history can be seen as an extension of the trend in business to outsource; externalise formerly internal business suctions to other businesses/individuals.

The difference however is that instead of an organised business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and corporate to improve a given operation to solve a problem

Openness - Which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources

Peering - Which replaces hierarchical models with a more collaborative forum, Tapscott and Williams cite the development of Linux as the "Quintessential example of peering"

Sharing - Which is a less proprietary approach to products, intellectual property, bandwidth, scientific knowledge.

Acting Globally - Which involves embracing globalisation and ignoring "Physical and geographical boundaries" at both the corporate and individual level.

Technological advancement in technology allows the growth in Wikinomics through now being able to contact and connect/find people

Chris Anderson - The Long Tail (2006) This theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough.