L03: Evaluating Project Tools & Aggregation

Trending - A post/Creation that has become very popular in the media and has started trending, e.g. the post of the egg that got 40+ million likes became very popular meaning that it was trending. This is associated with a hashtag '#' Professionals also use this to create popularity and branding for a new product (Used by the industry) this is created during the pre production of a product, this creates a buzz and excitement of the product before its released. This helps see the demographic and who's enjoying it, viewing it & sharing it so that these companies can target this specific audience. (Include in campaign).
Advantages
- Drawing more attention of the product 'Hype'
- Can use hashtags to create a wider expansion with an audience

Social Media Aggregation - (Aggregate is to gather and sort information) Can post and monitor all the social medias so that who ever is responsible as a project manager can post/publish content on all of these platforms at once. Can also monitor the traffic, meaning how often people are sharing, viewing and/or talking about the product.

State a project management tool that can be used to help manage a project collaboratively and online.

Social media and 'search engine and optimisation) SEO?
Google
Bing
Yahoo
Safari
Firefox
Internet Explorer
These are all platforms that allow you to search for any content you would like to view/see E.G. Images, Videos, Questions, Forums etc. Due to Web 3 the search engines can be personalised so that it has been taught the users hobbies and interests. Optimising the amount of hits you get, meaning you are optimising how often your content is being consumed . The higher up the list your website/advert is. The more traffic will be created to the website / advert.
Search engine optimisation may target different kinds of searches,images, videos, academic and news searches.

Retweets - When planning a social media campaign to understand how a particular channel works in conjunction with another, possibly more traditional, marketing technique.

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