1) Campaign Goals, find out the main objectives of the campaign
2) Time Frames
Production Logs to see what needs to be created in time for the next release and how long is left.
Genres, so that everything looks very similar and creates branding/synergy.
Key Theoretical Points.
Traditional Marketing - Paragraph
* Visual Content * - through out
Audience Reactions
Release Dates
* Hashtags * - through out
Measuring Tool - An Aggregator and create/publish it on all channels associate with the campaign
* Primary Audience * - through out
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