L03/4: Everspace Campaign

Summery:

- Create awareness of their new game
- To generate crowd funding to develop and publish the game
- Older age group (Primary 18+) as have to be able to fund it

Exam Tips:

- All campaigns to start with main objective
- With snapchat the importance of regular updates
- Folksonomy the idea of creating something that forces people to share content
- Creating synergy of a brand (Branding the visuals and videos) then mention a social media aggregator that would help measure and track the content shared (hoot-suite) talk about logos and banners etc
- Include QR codes on posters so that people can get involved with the advertisement.


The difference between synergy and blended marketing is that synergy is making sure of your unique selling point, synergy is content being the same across all channels and blended marketing isn't just about what is released on social media but what is also released at traditional marketing. 

A section on:
TV
Newspaper
Magazine
Posters
Stands
Radio
to show how you would use advertising outside social media (blended marketing)
E.G. have banners and posters up at event