L01:

To understand how audiences are profiled by media organisations to develop products

Target audiences are selected by certain criteria by media producers such as;
- Gender
- Age
- Disposable income (ABC1 Data)
- Geographic Location
- Interests
- Ideal Self/Partner

The target audience for The Spectator are political built adults. 80% men to 20% women and 60% of the demographic live in London and in the SE. 17% hold professional qualifications and 62% of the demographic are graduates or post graduates

The target audience for the NME are music lovers. 16+, this is a popular music magazine for students, these students don't have an income.

(1943)

• This can arguably be applied to social media 

• The use of 'likes' for example fulfils the psychological need for belonging and esteem

• Media producers know this