L03: Understand how global industries use social media

Social media is a useful tool for global industries because;

• Keeping up on the progress of each others work
• Getting in contact with the other workers
• Can be used to promote the project
• Can attract a wider audience
• The company track analytics
• Demographic data

U6 Exam Criteria:

• 2 Hours
• 60 Marks
• PMD

How to develop a project:

Apart from personal and social by prosumers and grassroots productions, social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate

What is a prosumer? A prosumer is someone who consumes and produces a product. They are an amateur, do not work for an organisation.

What does grassroots production mean? Something that is local and for the community, ordinary people who come together and make a project or create a campaign for a specific niche audience. They get the crowdfunding for it.

Three documents/software that are used to manage a product in the pre production stage.

• Call Sheet - When it involves pictures/videos (Visuals)
• Production Schedule - if asked for milestones & task draw a production schedule
• Excel
• Gantt Chart
• Location Recce
• Release & Consent Form

Citizenship Journalism

The public reporting/commenting on something local such as a story or an event. This links together with Grassroots Production as this information is coming from people that aren't famous or professionals as we now have the access to devices that allow us to do this.

Online & Collaborative Examples of Project Management Tools. - Use in exam

Action Method - Action Method was designed to help creative thinkers strive towards getting their ideas forward based on the power of managing tasks Action Method can be used online via iPhones and Laptops etc, this keeps all the messy and overcrowded booklets and sheets of paper out of these stages. 

The summary of Action Method is to allow the people with a constant active and thinking mind to put these thoughts down wherever they are and keep it looking professional, also being able to be accessed wherever the client/user may be.

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SO1O - SO1O is used to keep on top of projects and track how much time you've spent and what you've spent this time doing. SO1O allows you to see how many days are left until the deadline and if the project is close to the deadline. This can also be used to manage deadlines, milestones and meetings all in one place.

The summary of SO1O is that it is a project management tool for the modern free lancer, allowing the client/user to access project on their mobile devices and also keep up on deadlines, milestones and the next meeting for the project in time for its release date

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Social Media Measurement/Monitoring is a way of computing popularity of a brand or company by extracting information from social media channels, this is the way to see how successful social media marketing strategies by a company/brand is. This is also used by companies to gauge current trends in the industries.

1.  The process first gathers data from different websites then performs analysis based on different metrics, like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
2. Various monitoring platforms use different technologies for social media monitoring and measurement
3. These technology providers may connect to the API application programming interface provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data.