L01:

To understand how audiences are profiled by media organisations to develop products

Target audiences are selected by certain criteria by media producers such as;
- Gender
- Age
- Disposable income (ABC1 Data)
- Geographic Location
- Interests
- Ideal Self/Partner

The target audience for The Spectator are political built adults. 80% men to 20% women and 60% of the demographic live in London and in the SE. 17% hold professional qualifications and 62% of the demographic are graduates or post graduates

The target audience for the NME are music lovers. 16+, this is a popular music magazine for students, these students don't have an income.

(1943)

• This can arguably be applied to social media 

• The use of 'likes' for example fulfils the psychological need for belonging and esteem

• Media producers know this

 

Between 1993 and 2007 everything changed about the way we accessed the internet and web content, for example In the 90s we would need to access this through the use of a computer to find out information they wanted to receive/read. Whereas now we can access this information wherever we are in the world through the use of our mobile phones, e.g. Safari/Google

Wikinomics is based on four ideas: Openness, Peering, Sharing and Acting Globally

The use of mass collaboration is business in recent history can be seen as an extension of the trend in business to outsource; externalise formerly internal business suctions to other businesses/individuals.

The difference however is that instead of an organised business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and corporate to improve a given operation to solve a problem

Openness - Which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources

Peering - Which replaces hierarchical models with a more collaborative forum, Tapscott and Williams cite the development of Linux as the "Quintessential example of peering"

Sharing - Which is a less proprietary approach to products, intellectual property, bandwidth, scientific knowledge.

Acting Globally - Which involves embracing globalisation and ignoring "Physical and geographical boundaries" at both the corporate and individual level.

Technological advancement in technology allows the growth in Wikinomics through now being able to contact and connect/find people

Chris Anderson - The Long Tail (2006) This theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough.

L03: Understand how global industries use social media

Social media is a useful tool for global industries because;

• Keeping up on the progress of each others work
• Getting in contact with the other workers
• Can be used to promote the project
• Can attract a wider audience
• The company track analytics
• Demographic data

U6 Exam Criteria:

• 2 Hours
• 60 Marks
• PMD

How to develop a project:

Apart from personal and social by prosumers and grassroots productions, social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate

What is a prosumer? A prosumer is someone who consumes and produces a product. They are an amateur, do not work for an organisation.

What does grassroots production mean? Something that is local and for the community, ordinary people who come together and make a project or create a campaign for a specific niche audience. They get the crowdfunding for it.

Three documents/software that are used to manage a product in the pre production stage.

• Call Sheet - When it involves pictures/videos (Visuals)
• Production Schedule - if asked for milestones & task draw a production schedule
• Excel
• Gantt Chart
• Location Recce
• Release & Consent Form

Citizenship Journalism

The public reporting/commenting on something local such as a story or an event. This links together with Grassroots Production as this information is coming from people that aren't famous or professionals as we now have the access to devices that allow us to do this.

Online & Collaborative Examples of Project Management Tools. - Use in exam

Action Method - Action Method was designed to help creative thinkers strive towards getting their ideas forward based on the power of managing tasks Action Method can be used online via iPhones and Laptops etc, this keeps all the messy and overcrowded booklets and sheets of paper out of these stages. 

The summary of Action Method is to allow the people with a constant active and thinking mind to put these thoughts down wherever they are and keep it looking professional, also being able to be accessed wherever the client/user may be.

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SO1O - SO1O is used to keep on top of projects and track how much time you've spent and what you've spent this time doing. SO1O allows you to see how many days are left until the deadline and if the project is close to the deadline. This can also be used to manage deadlines, milestones and meetings all in one place.

The summary of SO1O is that it is a project management tool for the modern free lancer, allowing the client/user to access project on their mobile devices and also keep up on deadlines, milestones and the next meeting for the project in time for its release date

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Social Media Measurement/Monitoring is a way of computing popularity of a brand or company by extracting information from social media channels, this is the way to see how successful social media marketing strategies by a company/brand is. This is also used by companies to gauge current trends in the industries.

1.  The process first gathers data from different websites then performs analysis based on different metrics, like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
2. Various monitoring platforms use different technologies for social media monitoring and measurement
3. These technology providers may connect to the API application programming interface provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data.

Benefits of Social Media

Reddit 

1) The first way in which Reddit benefits the user is through contacting other users, for example if someone is wanting to have a conversation with a publisher or another user that has comment on a post they’re interested in, they have the access to reach out to them to open up the conversation to go into dep with them, instead of spamming a post.


2) The second way in which that Reddit benefits the user is through having the access to post onto hashtags/pages they want to voice onto, for example, music lovers could search in their favourite music artist and find a page about them full of fans and other people wanting to voice/share things relevant to the artist. This allows the user to share their opinions and creative pieces of art, music or moving imagery that other fans with the same creative aspect of life will enjoy looking at and replying with their thoughts.


3) The third way in which that Reddit benefits the user is through the use of content pages, for information such as products, movies, music etc. All users can search I products they’re interested in and get back information and/or feedback on the product to see if it’s worth the purchase and how other product holders feel about the product, E.G. a Dyson hoover, the audience can post a question about advantages and disadvantages on the hoover.


4) The fourth way that Reddit benefits the user is that they can create an account/profile set up to everything they want to, E.G. a profile picture, biography etc. This gives the user the chance to set up things to their preference, and then post things about their life or whatever they feel like talking about, so then other users can access and view this profile for information about each other.


5) The last way that Reddit benefits the user is through being able to save content, E.G. if the user scroll past a post they like, they can save this content/image/post into a ‘Saved’ selection inside the menu bar, meaning that the user can come back to see this content whenever they feel they like they want to view the content.